The Low Down On Green Living
May 23rd, 2008
Tokyoites Least Eco-Minded Wealthy City Dwellers
Stumble it!
It often seems that the US is alone among wealthy countries in our reluctance to drive smaller cars, use public transportation, or generally make the changes necessary to combat global environmental ills. According to a study recently released by a Japanese ad firm, however, that’s not completely true - our friends in Tokyo easily give us a run for our money!
More than four in 10 Tokyo residents — 41.6 percent — said they “don’t want to sacrifice a convenient lifestyle to prevent global warming,” according to the poll results published recently by Japanese advertising agency Hakuhodo. This despite the fact that 90% of Tokyo residents feel threatened by global warming and that Tokyo dwellers also came out on top when asked whether environmental protection is more important than economic growth.
Residents of two European cities scored best in the study–apparently Parisians and Milanese were the most willing to change their lifestyles to save the planet, it said.
If you’d like to read the entire study and see where the US representative on the list ranks (New York), click here.
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