March 26th, 2008

EcoMom Alliance: Grassroots Environmental Action at the Kitchen Table

Posted by Monica Schenk

“My concerns about global warming began soon after we had our first child. I was a new mom, feeling very overwhelmed with the realization that I was now irreversibly responsible for this tiny creature. There was no turning back.”

-Laurie David, ‘Stop Global Warming: The Solution is You”

Parenthood has a way of changing ones perspective and inspiring new passion for the wellbeing of future generations. Kimberly Danek Pinkson, founder of EcoMom Alliance, has always been passionate about the environment. What moved this longtime social entrepreneur was the influential power she witnessed among a small group of moms. Once Pinkston realized that a few passionate mothers could rapidly and radically change the environmental landscape, she set out to leverage that power to promote a sustainable future.

The EcoMom Alliance offers a variety of programs to suit every community of moms starting with the EcoMom Challenge to take the 10 First Steps for a sustainable future.  Then there is the EcoMom One Night Off Campaign, where mothers choose one night a week to turn off all lights, TV’s, washers, dryers etc. – saving energy and creating better quality family time.  Their EcoMoms All program works with various grassroots organizations to bring environmental health information to all moms and EcoMom Leaders trains mothers to become sustainability education leaders in their communities.

The EcoMom motto is: “Sustain Your Home, Sustain Your Planet, Sustain Yourself.”  They place an emphasis on the importance of mother’s mental, physical and spiritual well-being through their Sustain Your Self events and an ongoing schedule of EcoMom Parties, EcoMom Circles and outreach education. If you are a mother who cares about the environment and want to make a difference in your community, get involved with the EcoMom Alliance. Join their EcoMom Challenge, Host an EcoMom Party or become an EcoMom Leader. It is grassroots action at it’s best.